Apple Explains MacBook Neo Name and Budget Laptop Strategy - Apple recently explained the thinking behind the name MacBook Neo, a new laptop designed to expand the company’s reach into the entry-level computer market...

Apple Updates Leadership Page With New Design Chiefs, Exec Title Changes - Apple has updated its official leadership page to reflect recent executive changes, adding new design leaders and adjusting titles across its senior mana...

Apple thinks it can lure in the 'Apple curious' for $599 - Apple has made it pretty clear that it wants to siphon off Android and Windows users, and it's doing it by adopting an aggressive, "budget-friendlier" mode...

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